What are cookies?
Cookies are small text files with a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device.
What are cookies used for?
Cookies allow a website or service to recognize whether your computer or device has visited that website or service before. Cookies can then be used to understand how the website or service is being used, to navigate efficiently between pages, to remember your preferences, and to generally improve your browsing experience. Cookies can also help ensure that information and advertising you see online is more relevant to you and your interests.
You can change your browser settings so that cookies are blocked at any time in the future. The help function in most browsers explains how you can prevent your browser from accepting new cookies, how your browser notifies you of new cookies or how you can disable cookies in general. Visitors to our website who disable cookies will be able to navigate certain areas of the website, but some features may not work. For more information about cookies, please see www.allaboutcookies.org. The website will give you instructions on how to control and delete unwanted cookies that you have already accepted. You can also opt out of certain third-party cookies that we and other websites may use for targeted advertising through the European Interactive Digital Advertising Alliance (EDAA) Your Online Choices Page or http://www.aboutads.info.
What cookies do we use?
Necessary
Necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. Without these cookies, the website cannot function properly.
Preference
Preference cookies allow a website to store information that changes the behavior or appearance of the website, such as: Your preferred language or the region you're in.
Statistics
Statistical cookies help website owners understand how visitors interact with web pages by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to track visitors on websites. The goal is to serve ads that are relevant and engaging to the individual user, making them more valuable to publishers and third-party advertisers.
Below, we'll explain some of them as well as how to use them.
DoubleClick
We use Google's doubleclick.net cookie for conversion tracking purposes to track the performance of our own AdWords campaigns. If you visit certain pages on our website within 30 days of clicking on one of our advertisements, Google may determine that your visit was the result of a click on one of those advertisements. If you would like to learn more about how Google handles information collected through the use of cookies, please read its privacy policy here: Google Privacy Policy.
You can manage your preferences and opt-out of interest-based ads from Google in your Google Ads Setting. In this case, the unique cookie ID of the DoubleClick cookie will be overwritten and cannot be linked to a specific browser. Please note that a new DoubleClick cookie may be set if you delete all cookies from your device and you may need to renew your opt-out preferences. If you want to permanently disable the DoubleClick cookie, please download and install the browser plugin available here.
Google Analytics
We use Google Analytics to collect information about the behavior of visitors to our website. Google Analytics stores information about which pages you visit, how long you are on the website, how you got here and what you click on. The information generated by the cookie about the use of this website by users is usually transmitted to a Google server in the USA and stored there. We therefore do not collect or store any personal data (e.g. your name or address), which means that we do not try to determine who you are.
You can find more detailed information about the privacy policy of Google's analytics services at http://www.google.com/intl/en_uk/analytics/privacyoverview.html.
HotJar
Hotjar is an analytics and feedback tool that helps us understand how our website is being used and improve the user experience. Hotjar uses cookies to track behaviour on the pages and to control visitor surveys. The cookies do not contain any personal data. Click here for more information about Hotjar.
AdWords
Google AdWords (Conversion): We use Google AdWords cookies to customize the advertising and content you see for our site, limit the number of times you see ads for our site, and measure the effectiveness of our campaign. Google AdWords (Remarketing): We use Google AdWords remarketing cookies to collect data about your activities when you visit our websites, the website of companies that serve our ads (advertisers), or the website and online services on which we serve ads.
We use conversion tracking cookies set by Facebook to measure the performance of our Facebook advertising campaigns. In addition, user behavior on our website may be used to build an individual audience for our own Facebook advertising purposes (e.g., we would like to show you an ad on Facebook if you have visited our website, viewed some pages, but have not engaged with us). You can find more information about Facebook's interest-based advertising and how to opt-out at the links below:
Information about Facebook's interest-based advertising
Exclusion of interest-based advertising on Facebook
Facebook Pixel: We use Facebook Pixel Tracking to measure the effectiveness of social media campaigns related to the Facebook Platform.
Google Optimize
Optimize uses analytics cookies to select content variants for a user, and a content experiment cookie to determine a user's participation in an experiment.
